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Shake That Brain!® Solutions
Volume 1, Issue 11 |
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To help you Shake That Brain! and discover solutions for maximum profit. IN THIS ISSUE: 1. FROM STAGE FRIGHT TO STAGE MIGHT! (Part I) ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^ Why? You’ll recharge your creative battery and get yourself a fresh
point of view. You’ll also come up ... with better solutions. So let's
take that "fresh point of view" and apply it to one of world's
most fear-inducing activities: Giving a speech or making a presentation.
1. "Why am I giving this speech?" You give a speech or make a presentation to INSPIRE, ENTERTAIN, PERSUADE or PROVOKE - not just give information. If that were your goal, your audience could just as well READ about it. 2. "What's my intention or call-to-action?" As a result of my presentation, what do I want my audience to DO? 3. "Who IS my audience?" Do your research. Make phone calls. Speak to members of your audience in advance. That way, you'll be able to speak directly to their INTERESTES, NEEDS, GOALS and DREAMS. 4. "What do I talk about?" There are three things to talk about. Period. 5. "What if it's a boring topic?" Then it's your job to make it INTERESTING! Consider the label on a SmartWater bottle: "Side effects may include being called nerd, dork, geek, dweeb, brainiac, know-it-all, smarty-pants, smart-aleck, bookworm, egghead, four-eyes, Einstein or being mistaken for the I.T. guy." 6. "What if I'm not perfect?" You won't be. And no one will care. I once got fortune cookie that saved my life. It read: "In order to succeed more often, LOWER YOUR EXPECTATIONS." In other words: Don't let the fear of not being "perfect" put you in a tizzy. Follow these tips, do your best ... and do even better the next time out. 7. "Won't my audience be critical of my talk?" Not as critical as you'll be. As Joni Mitchell put it: "Nobody's harder on me than me. How COULD THEY BE???" In fact, your audience is on your side. 8. "What's the best way to NOT be nervous?" Be PREPARED. The more you're PREPARED, the less you'll have to be nervous about! Meanwhile, the more PREPARED you are, the easier it is to be spontaneous. (And that's a good thing.) 9. "How do I 'structure' my talk?" Stick to the radio rule: Tell 'em what you're gonna tell 'em (BEGINNING)... tell 'em (MIDDLE) ... tell 'em what you've told 'em (END). 10. "But what if I need to convey a lot of information?" Give 'em less. Stick to TWO or THREE main points. Remember: Tell 'em what you're gonna tell 'em .. tell 'em ... tell 'em what you've told 'em! And by all means, BE BRIEF. As the old saying goes: "Stand up, speak up, shut up, and sit down." That said ... Tune in next month for "8 More Tips for Powerful Presentations" -- including: advice about memorizing ... PowerPoint .. and how to provide visuals WITHOUT using PowerPoint. ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^ This newsletter has been brought to you by Joel Saltzman. Joel is a speaker, facilitator, consultant, and creator of the "Shake That Brain!®" system for Business Solutions: for building better teams, increasing sales, and improving the health and vitality of your business and personal life. To learn how Joel can help your organization, click on: http://shakethatbrain.com/wow TO SUBSCRIBE: If this newsletter has been forwarded to you and you'd
like a FREE subscription of your own, send the word: "Yes"
to: join-stblist@mh.databack.com This list (and your participation in it) will never be sold, rented, or used for any purpose other than to entertain and inform you with our FREE Shake That Brain!® newsletter. TO UNSCUBSCRIBE: If you'd like to unsubscribe to our newsletter, send
the words TO BE HEARD: Send all comments, criticisms or suggestions to: comments@shakethatbrain.com This email newsletter is intended for the use of subscribers only and may contain information that is confidential, privileged or unsuitable for overly sensitive individuals or persons with no sense of humor. If you are not the intended recipient, this document may not be duplicated, transmitted, stored, genetically manipulated, spindled, folded, crushed, cracked, stapled, punched, bound, photocopied, tenderized, ignited, launched, lunched, axed, nixed, pressed, pushed, pulled, shredded, pureed, buffed, rebuffed, refrigerated or retreaded. Shake That Brain!® is a Registered Trademark. JOEL SALTZMAN |
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