Shake That Brain!® Newsletter                                     Volume 1, Issue 2

                               

To help you Shake That Brain!® and discover solutions for maximum profit.

 

IN THIS ISSUE:

 

1. GOOD IDEA OR BAD IDEA?

2. AUDIO SAMPLE

3. NOTHING ELSE

 

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GOOD IDEA OR BAD IDEA?

 Imagine you're in charge of a hypothetical Suggestion Box. Review the following five ideas and judge for yourself: Good Idea? Or Bad Idea? Once you've made your decisions, see how you rate on the Idea Prognosticator Scale -- a pseudo-scientific measurement of your ability to sniff out the good ideas and toss out the bad ones. (Remember: Keep your eye on your own paper and do not skip ahead to the Answers section before responding to each of the five suggestions below.)

Suggestion #1: A concrete boat.
___ Good idea
___ Bad idea

Suggestion #2: Cat litter for dogs.
___ Good idea
___ Bad idea

Suggestion #3: A seeing eye pony.
___ Good idea
___ Bad idea

Suggestion #4: A Canadian man, facing seven years in an American jail for robbing an upstate New York bank, wants a discount on his sentence to account for his country's weaker exchange rate against the U.S. dollar.
___ Good idea
___ Bad idea
___ criminally insane

Suggestion #5: When a married couple is having a disagreement, it's a good idea for one of them to shout, "Oh, shut up!"
___ Good idea
___ Bad idea
___ Quick, run for cover!

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Idea Prognosticator Scale
The correct response for Suggestions 1-5 (above) is Good idea!
To learn more, read on.
****************************************************

Suggestion #1: A concrete boat?

Good idea! Since 1985, the American Society of Civil Engineers has held the National Concrete Canoe Competition. The contestants? Engineering school students who compete over a 200-meter course. What makes 'em float? Good hull design and innovative concrete mixtures that need to contain at least 75% concrete.

Suggestion #2: Cat litter for dogs?

Good idea! Currently being marketed is Purina Secondnature, billed as “a unique litter training system for dogs."

Suggestion #3: A seeing eye pony?

Good idea! And one that's in use. Miniature ponies weigh about 50 pounds and live a lot longer than dogs, about 35-40 years. In fact, an international poll revealed that "27% of respondents would prefer a guide horse if they required a guide animal."

Suggestion #4: A sentence reduction based on the money exchange rate?

Good idea! (Sort of.) The court room scenario above comes from an article in The Los Angeles Times. While the District Attorney was unmoved ("I can't believe he believes that!") the man's argument -- as absurd as it was -- actually won him a delay in sentencing.

Suggestion #5: Telling your spouse to "Shut up!"

Good idea! To find out why, click on the AUDIO SAMPLE at:
http://www.shakethatbrain.com/sound-ohshutup.html

As Einstein put it: "If at first the idea is not absurd, then there is no hope for it."

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This newsletter has been brought to you by Joel Saltzman.

Joel is a speaker, facilitator, consultant, and creator of the "Shake That Brain!®" system for Business Solutions: for building better teams, increasing sales, and improving the health and vitality of your business and personal life. To learn how Joel can help your organization, click on: http://shakethatbrain.com/wow

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JOEL SALTZMAN
Shake That Brain!® http://shakethatbrain.com/wow
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