Shake That Brain!® Solutions                                     Volume 1, Issue 7

                              

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To help you Shake That Brain! and discover solutions for maximum profit.

IN THIS ISSUE:

1. WHO DO I FIRE?
2. VALUABLE PRIZES!
3. NOTHING ELSE

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A GENUINE “SHAKE THAT BRAIN!” HYPOTHETICAL:

Your boss informs you that one of two workers you supervise has to be let go. Times are tough and his decision is final: WHO TO LET GO IS UP TO YOU.

Both workers do the same job, are equally skilled and draw the same pay. Their seniority and attendance records are also the same.

This is what's called an ETHICAL DILEMMA, how to decide: “What's the right thing to do?”

“Who do I fire!?,” you say to yourself. “I don't want to fire anyone!”
The trick is to stop, to say to yourself: “There's got to be a better way!”

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”Don’t find a fault. Find a remedy.”
-- Henry Ford

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Searching for a better way, you ask yourself an "opposite" question. Instead of asking: “Who do I fire?,” YOU ask yourself: “Who do I HIRE?”

At first, the question seems to make no sense at all. “We're trying to save money, not spend MORE money!” But you hang in there, trying to figure out: “How COULD this question make sense after all?”

A moment later, you've got it: “Who do we HIRE to turn business around!”
“Is my boss's decision really final, or could he be persuaded to keep both men on while we hire someone new to bring in more business?”

This is what's called QUESTIONING YOUR ASSUMPTIONS, asking, for example:
“Is there some way to make sure NO ONE gets fired?”

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“Always listen to the experts. They will tell you what can’t be done, and why. Then do it.”
-- Robert A. Heinlein

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Finally, if it turns out you really CAN'T do what can’t be done (like hire someone new), consider ALTERNATIVE solutions. For example: “What if both workers agreed to work part time? At least until business picked up again.”

"Absurd," you say? "A terrible idea!"

RESIST THE URGE TO REJECT A "WILD NEW IDEA" THE MOMENT YOU HEAR IT.
INSTEAD, CONSIDER THE "ABSURD" AS A POSSIBLE SOLUTION. AS EINSTEIN
PUT IT: "IF AT FIRST AN IDEA IS NOT ABSURD, THEN THERE IS NO HOPE
FOR IT."

Meanwhile...

“What if I spoke with my workers and discovered that one of them was thinking of quitting anyway?”

”Or maybe I know someone who could hire one of them.”

WHEN FACED WITH A PROBLEM, BE SURE TO QUESTION EVERY ASSUMPTION YOU’VE MADE:

“Is that really so?”

“Does it have to be that way?”

“How could it be some OTHER way?”

For more details, see: "Six Top Tips to Shake That Ethics Brain!" (http://www.shakethatbrain.com/stb-ethicsSixTipsSUPERFINAL.html)
When faced with an ethical challenge (or any challenge at all) use these
tips to help you discover elegant, inventive solutions.
Finally…

What about those VALUABLE PRIZES?

Last month, we promised to award all 5 Picture Books (Shake It! Books) to the FIRST PERSON to send a FREE retro-postcard. And it just wouldn’t be ethical to not award a prize.

The winner? Elaine Walsh of West Caldwell, NJ. “Elaine, your books have shipped!”

We also promised to award all 5 Picture books to the person who sent the MOST retro-postcards within 3 days of our last newsletter. The winner? babybird333@aol.com “Babybird, where are you? We cannot ship your books via e-mail!”

To view all 12 "Shake That Brain!" postcards -- including Tip #4: QUESTION YOUR ASSUMPTIONS -- go to: http://www.shakethatbrain.com/card-tips.html

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This newsletter has been brought to you by Joel Saltzman.

Joel is a speaker, facilitator, consultant, and creator of the "Shake That Brain!®" system for Business Solutions: for building better teams, increasing sales, and improving the health and vitality of your business and personal life. To learn how Joel can help your organization, click on: http://shakethatbrain.com/wow

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JOEL SALTZMAN
Shake That Brain!® http://shakethatbrain.com/wow
Shake It! Books http://shakeitbooks.com/
4306 Camino de las Estrellas
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joel@shakethatbrain.com