| Shake That Brain!® Solutions
Volume 3, Issue 1 |
| Shake
That Brain! Volume 3, Issue 1 IN THIS ISSUE: 1. DO NOT
BOARD FROM REAR OF PLANE ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^ Contrary to conventional wisdom, boarding an airplane from the rear to the front -- standard practice at many airlines -- makes no sense at all. According to recent studies, at least two alternatives make boarding go smoother and faster. First Alternative: Boarding window seats first, middle seats next, and aisle seats last. Second Alternative: Boarding at random. That's right, random. Either way results in shorter boarding times (as much as four to five minutes, in fact). The result? Happier passengers and happier airlines. Because the faster planes get turned around, the faster they can back in the air, allowing the industry to save, its been estimated, tens of millions of dollars a year. The lesson is simple: To get that new, “winning” idea, be sure to clear the deck of your OLD ideas by challenging your assumptions—everything you KNOW TO BE TRUE about your product, service, industry or "problem du jour." No matter how logical, gotta-be-true, no-doubt-about-it your assumption, stop – ask yourself if maybe it "ain't necessarily so." After all, what's "tried and true" may, in fact, be "tired and false." Ready to give it a try? The formula is simple: 1. Consider one of your own products, services
or "the way we do X." ### Adapted from the book, "SHAKE
THAT BRAIN!" - coming to bookstores and amazon.com February 2006.. REPRINT INFORMATION: Permission is hereby granted to reprint this article free of
charge. Adapted from Joel Saltzman's book, "SHAKE THAT BRAIN! – How To Create Winning Solutions and Have FUN While You're At It!"(Wiley Publishing, 2006). Visit: www.shakethatbrain.com NEW CONTACT INFORMATION: Joel has moved to San Diego (and he's delighted)! CONTACT: Joel
Saltzman (aka J.S. Salt) Tel:
(619) 543-9432
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